CRM & Lifecycle Marketing Consultant
Helping brands build CRM strategies that drive retention loyalty and growth
From lifecycle strategy and CRM automation to community engagement, I help businesses retain customers, increase lifetime value, and turn buyers into brand advocates.
Services
Whether you need a full platform set-up from scratch, optimized email sequences, or a strategy to mobilize brand advocates, I provide both strategic direction and hands-on execution to help your business grow.
CRM & Lifecycle Audits
Reviewing existing platforms, data hygiene, and email automation flows to uncover optimisation opportunities.
Campaigns & Flow Execution
End-to-end management of newsletters, automated flows, and re-permission campaigns—handling setup, copy, and deployment.
Community & Advocacy Strategy
Turning transactional CRM data into ongoing customer relationships, loyalty programs, and brand advocate channels.
Ongoing Retainer Support
Flexible, hands-on execution and strategic advice acting as an extension of your internal team.
Brands I've worked with
About me
Hi, I'm Aoife. I'm a CRM & Lifecycle Marketing Consultant working remotely with global clients.
Backed by 8+ years of experience delivering results-driven strategies for brands across industries including beauty, property, and wellness.
I cover everything from strategy to execution and specialise in building CRM journeys and campaigns, capturing first-party data, and launching community programs that turn customer engagement into measurable growth.
Owned channels are a brand's most reliable asset. I build first-party data strategies, automated email lifecycles, and community platforms that keep your customers coming back - without relying on ad spend.
Get in touch
If you're looking for strategic guidance, ongoing support or help with a specific project, I'd love to hear more about what you're working on.
Get in touch using the form, or email me and let’s explore how we can work together.